shared consciousness is a carefully maintained set of centralized forums for bringing people together. empowered execution is a radically decentralized system for pushing authority out to the edges of the organization. together, with these as the beating heart of our transformation, we became a single, cohesive unit far more agile than its size would suggest.

(general stanley mcchristal, commander of the joint special operations task force against al qaida in iraq)

One sense of direction

We believe in people’s energy, competence and creativity for new ways of customer value creation. If this energy is to have an impact, it is essential that people have a shared, appropriate sense of direction and clarity. And most importantly that they don’t receive contradicting signals in their everyday management experience.

Our contribution

We enable management teams to achieve a common focus across their day-to-day behavior. Here are some examples of how we work: